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Apple unveils its first touchscreen laptop, a MacBook Pro with a touch display

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Coverage spectrum

Covered by 4 outlets across the spectrum.

4 articles in total. The spectrum counts each outlet once and leaves opinion out. How we measure bias

Hands touching a dark Apple laptop screen at a crowded product demonstration event.
Image via The New York TimesHow images are chosenReport this image

The New York Times, Business Insider, CNBC and Reuters, whose report the New York Post ran, all report that Apple has unveiled its first touchscreen laptop, a MacBook Pro with an OLED display. CNBC reports the move reverses Apple's long-standing position against touchscreen laptops. The New York Post reports the event was held in Los Angeles, after a folding iPhone in September and a smart home hub earlier this month. Business Insider reports the new models launch on November 6. CNBC describes the launch as the third major one under chief executive John Ternus.

Headline and summary written by Mantle’s AI from the coverage below, under published rules. How this works

What happened

Key points

Each point shows who reports it, from Far Left to Far Right.

  1. Apple has unveiled its first touchscreen laptop.

    Reported byLeft2Center1Right1See the outletsHide the outlets
    Left
    Business Insider, The New York Times
    Center
    CNBC
    Right
    New York Post

  2. The move reverses Apple's long-standing position against touchscreen laptops, which Steve Jobs and Tim Cook had dismissed.

    Reported byLeft1Center1See the outletsHide the outlets
    Left
    The New York Times
    Center
    CNBC

  3. The event was held in Los Angeles.

    One outletNew York Post· Right

  4. The new touchscreen models are due to launch on November 6.

    One outletBusiness Insider· Left

  5. The launch is the third major Apple product launch under chief executive John Ternus.

    One outletCNBC· Center

How each side tells it

Compare views

All sides present report that Apple has unveiled its first touchscreen laptop. The left headlines stress Apple's past rejection of touchscreens and its new chief executive, the center stresses the reversal of stance, and the right places the launch within a product blitz.

  • the left

    2 outlets

    Headlines state the launch plainly and stress the company's earlier rejection of touchscreens and the new chief executive's willingness to rethink core products.

    Apple Unveils Its First Touch-Screen MacBook Pro
    The New York TimesLeftAll left-leaning headlines

  • the center

    1 outlet

    The headline frames the launch as a reversal of Apple's years-old stance against touchscreen laptops.

    Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop
    CNBCCenterAll center headlines

  • the right

    1 outlet

    The headline frames the launch as one part of a broader product blitz; the text is a Reuters report, so the wording of the story is Reuters's, not the outlet's.

    Apple slated to unveil first touchscreen laptops amid product blitz
    New York PostRightAll right-leaning headlines

The words they chose

Language to notice

Words that carry a judgement beyond the facts. Tap a highlighted word anywhere on the page to see why.

Mantle found no loaded language in this coverage. Every headline and opening was checked against Mantle’s published word list, and Mantle’s AI read all 4 articles in context. Straight reporting often has none.

See for yourself

Side by side

What each side leads with and what it leaves out. Open a side to read its headlines.

From the left

2 outlets

Leads with

  • Apple's first touch-screen MacBook Pro
  • Jobs and Cook dismissed the idea
  • new chief executive reimagining products
See the 2 headlines from the leftHide the headlines

From the center

1 outlet

Leads with

  • reversal of Apple's stance
  • touch comes to the Mac
  • third major launch under Ternus
See the headline from the centerHide the headlines
  • CNBCCenter

    Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop

    Apple announces a new touchscreen laptop, the company's third major launch under new CEO John Ternus.

    Read at CNBC (opens in a new tab)

From the right

1 outlet

Leads with

  • product blitz
  • folding iPhone Duo
  • smart home hub in New York
See the headline from the rightHide the headlines
  • New York PostRightReuters report

    Apple slated to unveil first touchscreen laptops amid product blitz

    Apple is holding an event in Los Angeles after launching a folding iPhone, Duo, at its Silicon Valley headquarters in September and a smart home hub in New York earlier this month.

    Read at New York Post (opens in a new tab)

The stories you read build My Mix, a private picture of which sides cover the stories you choose, kept on this device. What is My Mix?

The left is Far Left and Left together. The right is Right and Far Right together. Every outlet keeps its own five-point rating.

Who reported it when

How the coverage built up

  • Left

    1 hr 43 min later

    Its first report, Oct 28, 1:40 PM EDT

  • Center

    1 hr 31 min later

    Its first report, Oct 28, 1:29 PM EDT

  • Right

    First to report

    New York Post, Oct 28, 11:57 AM EDT

See the order the outlets reported inHide the order
  1. New York PostRightOct 28, 11:57 AM EDT
  2. CNBCCenterOct 28, 1:29 PM EDT
  3. Business InsiderLeftOct 28, 1:40 PM EDT
  4. The New York TimesLeftOct 28, 1:57 PM EDT

Times are the ones the outlets published in their own feeds, in Eastern time. Opinion is left out.

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