Business & MarketsBreakingUpdated 19 min ago

Reddit shares fall after lower sales outlook; company plans to test login requirement

Coverage spectrum

Covered by 3 outlets, mostly center (67%).

3 articles in total. The spectrum counts each outlet once and leaves opinion out. How we measure bias

Image via CNBCHow images are chosen Report this image

Reddit reported third-quarter earnings that beat analyst estimates, according to CNBC, but CNBC and MarketWatch say its fourth-quarter sales outlook came in below expectations. CNBC and MarketWatch report that Reddit shares fell after the release, and MarketWatch reports a drop of 25% on Friday morning. Reddit plans to require users to log in, and it will test the change in select markets outside the US in the fourth quarter, according to CNBC and Business Insider. Business Insider reports that the company says logged-in users allow more targeted advertising, and that COO Jen Wong said more than 80% of monetization sits with logged-in and app users. CNBC reports that CEO Steve Huffman linked the plan to shrinking search referrals from Google.

Headline and summary written by Mantle’s AI from the coverage below, under published rules. How this works

New to Mantle? It shows who is covering each story across the political spectrum, and highlights loaded words. How to read a storyHide the guide

The coverage spectrum counts the outlets covering a story at each of five points. A short or missing segment means that part of the spectrum is mostly quiet.

Governor Loaded verb“slams”It adds drama to what was said. The governor criticized the lawmakers; “slams” makes it sound like a fight.More neutral: criticizes lawmakers over budget delay

Highlights mark words that carry a judgement. Tap one to see why, and what a neutral writer would say. Here it is “criticizes”.

The 5-point spectrum

Far Left
Voices that strongly advocate for progressive policies and systemic change.
Left
Mainstream liberal perspectives focusing on social equality and regulation.
Center
Sources that prioritize neutral reporting and balanced viewpoints.
Right
Mainstream conservative perspectives focusing on market freedom and tradition.
Far Right
Voices that strongly advocate for conservative values and limited government.

How we measure bias

What happened

Key points

Each point shows who reports it, from Far Left to Far Right.

Reddit's third-quarter earnings beat analyst estimates for earnings per share and revenue.
One outletCNBC· Center
Reddit's fourth-quarter sales outlook came in below expectations.
One side only: the centerReported byCenter2See the outletsHide the outlets
Center
CNBC, MarketWatch
Reddit shares fell more than 11% after the earnings release, and MarketWatch reported a 25% drop on Friday morning.
One side only: the centerReported byCenter2See the outletsHide the outlets
Center
CNBC, MarketWatch
Reddit plans to require users to log in and will test the change in select markets outside the US in the fourth quarter.
Reported byLeft1Center1See the outletsHide the outlets
Left
Business Insider
Center
CNBC
Reddit COO Jen Wong said more than 80% of the company's monetization sits with logged-in and app users.
One outletBusiness Insider· Left
CEO Steve Huffman told CNBC that shrinking search referral traffic from Google played a major role in the login plan.
One outletCNBC· Center

How each side tells it

Compare views

Center outlets report that Reddit beat earnings estimates but gave a lower sales outlook, sending shares down, and that the company will test requiring logins. Business Insider reports the same test but frames it as the possible end of Reddit's open browsing.

the left
1 outlet
Business Insider's single report frames the change as the possible end of Reddit's open browsing, stressing that casual visitors could find the site harder to use without an account.
Reddit's era of open browsing could be coming to an end
Business InsiderLeftAll left-leaning headlines
the center
2 outlets
Center headlines lead with the share drop and lower sales outlook; CNBC ties the login plan to shrinking Google search traffic, while MarketWatch stresses a record one-day fall and continuing analyst pessimism.
Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
CNBCCenterAll center headlines
the right
No coverage yet
No right-leaning outlet that Mantle follows has covered this story yet. That absence is part of the picture.

The words they chose

Language to notice

Words that carry a judgement beyond the facts. Tap a highlighted word anywhere on the page to see why.

Left0
No loaded words in its own voice.
Center1
analysts say the bad news hasn’t ended
Right
Has not covered this story.

In the outlets’ own words

Vague attribution
analysts say the bad news hasn’t endedMore neutral: analysts at named firms expect further declines
The headline attributes a negative outlook to unnamed analysts, and the supplied text names none.
Reddit shares on track for largest ever one-day drop — and analysts say the bad news hasn’t ended
Used byMarketWatch (Center)

See the full language guide

See for yourself

Side by side

What each side leads with and what it leaves out. Open a side to read its headlines.

From the left

1 outlet

Leads with

end of open browsing
logged-in users and ad targeting
anti-scraping protection

See the headline from the leftHide the headlines

Business InsiderLeft
Reddit's era of open browsing could be coming to an end
The platform will soon require users to log in to view its content to prevent scraping and better target ads.
8 hr agoRead at Business Insider (opens in a new tab)

From the center

2 outlets

Leads with

share price fall
lower sales outlook
shrinking Google search traffic

Leaves out

ad-targeting and anti-scraping reasons for requiring logins, as in the supplied text

Reported by other sides, not found in this side’s coverage.

See the 2 headlines from the centerHide the headlines

MarketWatchCenter
Reddit shares on track for largest ever one-day drop — and Vague attribution“analysts say the bad news hasn’t ended”The headline attributes a negative outlook to unnamed analysts, and the supplied text names none.More neutral: analysts at named firms expect further declinesDisagree with this highlight?
Shares in the online discussion platform tumbled 25% on Friday morning after the company issued a lower-than-expected revenue outlook.
19 min agoRead at MarketWatch (opens in a new tab)
CNBCCenter
Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
Reddit posts third-quarter earnings and reveals plans to require all users to create official accounts as Google search traffic shrinks
18 hr agoRead at CNBC (opens in a new tab)

From the right

0 outlets

No right-leaning outlet that Mantle follows has covered this story yet. That absence is part of the picture.

The stories you read build My Mix, a private picture of which sides cover the stories you choose, kept on this device. What is My Mix?

The left is Far Left and Left together. The right is Right and Far Right together. Every outlet keeps its own five-point rating.

Who reported it when

How the coverage built up

Left
10 hr 21 min later
Its first report, Oct 30, 2:49 AM EDT
Center
First to report
CNBC, Oct 29, 4:28 PM EDT
Right
No report yet
From the outlets Mantle follows

See the order the outlets reported inHide the order

CNBCCenterOct 29, 4:28 PM EDT
Business InsiderLeftOct 30, 2:49 AM EDT
MarketWatchCenterOct 30, 10:43 AM EDT

Times are the ones the outlets published in their own feeds, in Eastern time. Opinion is left out.

Reddit shares fall after lower sales outlook; company plans to test login requirement

Coverage spectrum

Key points

Compare views

the left

the center

the right

Language to notice

In the outlets’ own words

Side by side

From the left

Reddit's era of open browsing could be coming to an end

From the center

Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks

From the right

How the coverage built up

Read next

Tech stocks fall as investors question returns on AI spending

Binance investigates security incident affecting about $6.3 billion in crypto assets

Russia and Ukraine agree to local ceasefire for aid and evacuations in Oleshky

Trump cancels Kansas rally and switches to tele-rallies before midterms

DHS disputes 60 Minutes segment on Texas father Moussa Diawara after his deportation