Skip to content

TechnologyDeveloping

Trump orders federal agencies to rebrand AI as ‘Super Intelligence’

By

Coverage spectrum

Covered by 14 outlets across the spectrum.

26 articles in total, 7 of them opinion. The spectrum counts each outlet once and leaves opinion out. How we measure bias

President Donald Trump said he would sign, and later signed, an executive order directing federal agencies to refer to artificial intelligence as “Super Intelligence,” or SI, arguing the word “artificial” sounds fake. He made the announcement at a White House event alongside technology executives including Elon Musk, Jensen Huang and Mark Zuckerberg. During the event Trump introduced Google CEO Sundar Pichai by calling him a “monster,” which he said was meant as a compliment. California Gov. Gavin Newsom responded with his own executive order requiring state agencies to keep using “artificial intelligence,” prompting criticism from Trump allies such as Richard Grenell. Separately, a Slovenian domain registry reported a sharp rise in “.si” website registrations, and polling cited by at least one outlet showed softening support for Trump on AI-related issues ahead of the midterms.

Headline and summary written by Mantle’s AI from the coverage below, under published rules. How this works

What happened

Key points

Each point shows who reports it, from Far Left to Far Right.

  1. Trump announced and signed an executive order renaming artificial intelligence to “Super Intelligence” (SI) for federal agencies.

    Reported byLeftCenterRight

  2. The announcement came at a White House event with tech executives including Elon Musk, Jensen Huang and Mark Zuckerberg.

    Reported byLeftCenterRight

  3. Trump called Google CEO Sundar Pichai a “monster,” saying he meant it as a compliment.

    Reported byLeft

  4. California Gov. Gavin Newsom issued his own executive order requiring state agencies to keep using “artificial intelligence” rather than “super intelligence.”

    Reported byLeft

  5. Slovenia’s domain registry reported an “unprecedented” surge in .si website registrations following the rebrand, which it linked to speculation about the new SI initials.

    Reported byCenter

  6. At least one outlet reported polling showing declining support for Trump on AI and data center issues ahead of the midterms.

    Reported byCenterRight

What is contested

Where accounts differ

Points the coverage does not agree on, and who says what.

  • Whether renaming AI to “Super Intelligence” is a substantive or symbolic policy action.

    Trump and supportive coverage present it as a meaningful, deliberate reclassification reflecting the technology’s power; Deutsche Welle’s opinion piece and some reporting suggest tech firms and researchers see little practical reason to adopt the term.

  • Whether the rebrand carries political risk for Trump ahead of the midterms.

    CNBC cites polling suggesting declining support tied to AI and data center issues, and Daily Mail frames the move as a “gamble” amid Democratic criticism, while other right-leaning outlets report the announcement without framing it as politically risky.

How each side tells it

Compare views

  • the left

    5 outlets · 2 opinion

    Mainstream left outlets like NBC and Business Insider report the rebrand plainly, while The Independent foregrounds Trump’s “monster” remark about Pichai and The Daily Beast, writing in an advocacy tone, frames the story around a partisan clash between Newsom and Trump allies.

    Kimmel Exposes Trump’s Perfect Metaphor for His Lack of Intelligence
    The Daily BeastFar LeftAll left-leaning headlines

  • the center

    3 outlets · 1 opinion

    Center outlets describe the rebrand matter-of-factly but each adds a distinct secondary angle—polling, an opinion assessment of whether the renaming makes sense, and an offbeat domain-name consequence.

    Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
    BBC NewsCenterAll center headlines

  • the right

    6 outlets · 2 opinion

    Right-leaning outlets mostly report Trump’s announcement and rationale directly, though the Daily Mail frames it as a political gamble tied to midterm risk and Democratic criticism.

    Trump, AI executives sign voluntary safety pledge that misspells 'United States'
    The Washington TimesRightAll right-leaning headlines

The words they chose

Language to notice

Words that carry a judgement beyond the facts. Tap a highlighted word anywhere on the page to see why.

  • Left14

    Cuts Off Female Reporter to Rantinexplicable embraceneedlessly complicatedtells Americans they have no choice but to trust it

  • Center2

    purporting toattempting a forced rebrand

  • Right1

    gambles with bold midterms move

In the outlets’ own words

  • Loaded verb

    Cuts Off Female Reporter to RantMore neutral: Interrupts Reporter to Discuss AI Renaming

    Characterizes Trump's remarks as an irrational 'rant' rather than a neutral description of his response.

    Trump Cuts Off Female Reporter to Rant About ‘Renaming’ AI

    Used byThe Daily Beast (Far Left)

  • Loaded modifier

    purporting toMore neutral: stating that he signed a document to

    Casts doubt on the legitimacy or effectiveness of the executive order rather than stating the fact neutrally.

    President Donald Trump on Tuesday said he signed a document purporting to "officially" change the name of artificial intelligence to "super intelligence,"…

    Used byCNBC (Center)

  • Loaded modifier

    attempting a forced rebrandMore neutral: attempting to officially rename

    Frames the renaming as coercive rather than describing it neutrally as a policy action.

    …change the name of artificial intelligence to "super intelligence," attempting a forced rebrand for an industry he has tightly embraced even as Americans grow increasingly…

    Used byCNBC (Center)

  • Sensational language

    gambles with bold midterms moveMore neutral: unveils new AI name ahead of midterms

    Frames a policy announcement as a political gamble, adding drama beyond the facts.

    Trump gambles with bold midterms move as he unveils 'Super Intelligence' despite Democrat fears

    Used byDaily Mail (Right)

Show 13 more phrasesShow fewer

  • Loaded modifier

    inexplicable embraceMore neutral: continued embrace

    Characterizes Trump's support for AI as irrational without evidence, reflecting the writer's opinion.

    Donald Trump continued his inexplicable embrace of artificial intelligence on Tuesday as he gave it the ultimate honor — a…

    Used byThe Independent (Left)

  • Loaded modifier

    needlessly complicatedMore neutral: changed for federal employees

    Presents a subjective judgment about the policy's practical effect as fact.

    The effect will be immediate: Work will be needlessly complicated for federal employees, while millions of Americans will continue calling the…

    Used byThe Independent (Left)

  • Absolutist framing

    tells Americans they have no choice but to trust itMore neutral: downplays public concerns about AI

    Presents an interpretive claim about Trump's intent as a settled fact in the headline.

    Trump renames AI to ‘super intelligence’ and tells Americans they have no choice but to trust it

    Used byThe Independent (Left)

  • Loaded verb

    BotchesMore neutral: Misspells

    Casts the misspelling as a careless failure rather than neutrally describing it as an error.

    Trump Botches The Name Of His Own Country In Truly Embarrassing Flub

    Used byHuffPost (Far Left)

  • Sensational language

    Truly Embarrassing FlubMore neutral: spelling error

    Amplifies a factual error into a dramatic judgment about Trump’s competence.

    Trump Botches The Name Of His Own Country In Truly Embarrassing Flub

    Used byHuffPost (Far Left)

  • Loaded verb

    mockedMore neutral: criticized

    Characterizes public reaction in a way that frames the event as ridicule rather than neutrally describing criticism.

    Trump mocked for embarrassing spelling error on ‘super intelligence’ pact

    Used byThe Independent (Left)

  • Loaded modifier

    embarrassing

    Passes judgment on how the error should be perceived rather than describing it factually.

    Trump mocked for embarrassing spelling error on ‘super intelligence’ pact

    Used byThe Independent (Left)

  • Loaded modifier

    glaring errorMore neutral: error

    Uses an intensified adjective to characterize the mistake rather than describing it neutrally.

    …signed with tech leaders in the White House Tuesday contains a glaring error—“United States” is misspelled.

    Used byThe New Republic (Far Left)

  • Loaded modifier

    Only Trump WouldMore neutral: Executive Order Misspells United States

    Presents a judgment about Trump’s character as an established fact rather than describing the event neutrally.

    Only Trump Would Spell United States Wrong in an Executive Order

    Used byThe New Republic (Far Left)

  • Loaded verb

    lashed outMore neutral: criticized

    Portrays Grenell’s response as an aggressive emotional attack rather than a neutral description of criticism.

    Fired Kennedy Center boss Richard Grenell has lashed out at California Gov.

    Used byThe Daily Beast (Far Left)

  • Loaded verb

    trollingMore neutral: responding to

    Characterizes Newsom’s order as mocking provocation rather than describing it neutrally as a response.

    Gavin Newsom for trolling President Donald Trump over his rebrand of AI.

    Used byThe Daily Beast (Far Left)

  • Dehumanizing label

    MAGA GoonMore neutral: Trump ally

    Labels a political figure with a derogatory term that prejudges him rather than describing his actions neutrally.

    MAGA Goon Rages at Newsom for Trolling Trump’s Rebrand

    Used byThe Daily Beast (Far Left)

  • Loaded verb

    RagesMore neutral: criticizes

    Characterizes Grenell’s criticism as an emotional outburst rather than neutrally describing his statement.

    MAGA Goon Rages at Newsom for Trolling Trump’s Rebrand

    Used byThe Daily Beast (Far Left)

See the full language guide

See for yourself

Side by side

What each side leads with and what it leaves out. Open a side to read its headlines.

From the left

5 outlets · 2 opinion

Leads with

  • the formal order to federal agencies
  • Trump’s personal remarks and interactions with tech CEOs
  • the Newsom-Grenell political feud over the rebrand

Leaves out

  • Slovenian domain registration surge
  • polling on Trump’s AI-related approval

Reported by other sides, not found in this side’s coverage.

See the 7 headlines from the leftHide the headlines

From the center

3 outlets · 1 opinion

Leads with

  • the literal renaming order and Trump’s rationale
  • political and reputational implications (polling, midterms)
  • practical or unusual side effects like the Slovenian domain surge

Leaves out

  • Trump’s “monster” comment about Pichai
  • Newsom’s counter-order

Reported by other sides, not found in this side’s coverage.

See the 4 headlines from the centerHide the headlines

From the right

6 outlets · 2 opinion

Leads with

  • Trump’s stated reasoning for the name change
  • the tech leaders present at the event
  • political risk or boldness framing (Daily Mail)

Leaves out

  • Trump’s “monster” remark about Pichai
  • Newsom’s counter-order
  • Slovenian domain surge

Reported by other sides, not found in this side’s coverage.

See the 8 headlines from the rightHide the headlines
  • The Washington TimesRight

    Trump, AI executives sign voluntary safety pledge that misspells 'United States'

    President Trump and the leaders of six major technology companies signed a voluntary pledge Tuesday to police their own advanced artificial intelligence systems. The copy the president posted online misspells "United States" as "Unites States" directly beneath his signature.

    Read at The Washington Times (opens in a new tab)
  • Washington ExaminerRight

    Trump administration misspells United States twice while promoting AI memorandum

    The Trump administration misspelled the United States twice in images of the White House artificial intelligence memo it published following President Donald Trump’s accord on Tuesday with the country’s biggest names in AI. …

    Read at Washington Examiner (opens in a new tab)
    1 more from Washington Examiner
  • CBN NewsFar Right

    Tech Leaders Agree to 'Self-Police' AI – Trump Renames AI 'Super Intelligence'

    Dale Hurd utilizes his four decades of experience to provide cutting-edge analysis of the most important events affecting our world. Since joining CBN News, Dale has reported extensively from Europe, China, Russia, and South America. …

    Read at CBN News (opens in a new tab)
  • Daily MailRight

    Trump Sensational language“gambles with bold midterms move”Frames a policy announcement as a political gamble, adding drama beyond the facts.More neutral: unveils new AI name ahead of midtermsDisagree with this highlight? as he unveils 'Super Intelligence' despite Democrat fears

    Donald Trump is set to unveil a new name for artificial intelligence as he embraces the nascent tech and advocates for further development despite warnings.

    Read at Daily Mail (opens in a new tab)
  • The Daily WireFar Right

    Why Donald Trump Is Formally Rebranding Artificial Intelligence

    President Donald Trump has renamed landmarks out of national pride, but he says his latest change, from “artificial intelligence” to “super intelligence,” is about accuracy. …

    Read at The Daily Wire (opens in a new tab)
  • The Daily SignalFar Right

    Trump Says He’ll Sign Order Renaming Artificial Intelligence ‘Superintelligence’

    President Donald Trump said Tuesday he will sign a “very powerful” executive order on “superintelligence.” “This kind of innovation in government is just a preview of what is possible with superintelligence or SI, and that’s the official name in the United States,” he said. …

    Read at The Daily Signal (opens in a new tab)
  • TownhallFar RightOpinion

    Trump Smashes the 'Paced' Frontier AI Race With a Dose of MAGA Optimism

    Based on the latest bewildering statements from the largest frontier AI modelmakers, OpenAI and Anthropic, humanity is either tinkering on the edge of cyber disaster or on the precipice of a new golden age of abundance for shareholders and citizens. …

    Read at Townhall (opens in a new tab)
  • RedStateFar RightOpinion

    Trump Officially Inaugurates New Era of Super Intelligence

    As I've been saying and writing for some time now, we're in the latest of three major technological/societal revolutions; the first was the Agricultural Revolution, then the Industrial Revolution, and now, the Information Revolution. …

    Read at RedState (opens in a new tab)

Articles you open from here build My Mix, a private picture of how your reading spreads across the spectrum, kept on this device. What is My Mix?

The left is Far Left and Left together. The right is Right and Far Right together. Every outlet keeps its own five-point rating.

Who reported it when

How the coverage built up

  • Left

    First to report

    NBC News, Sep 29, 11:16 AM EDT

  • Center

    3 hr 43 min later

    Its first report, Sep 29, 2:58 PM EDT

  • Right

    1 hr 19 min later

    Its first report, Sep 29, 12:35 PM EDT

See the order the outlets reported inHide the order
  1. NBC NewsLeftSep 29, 11:16 AM EDT
  2. The Daily SignalFar RightSep 29, 12:35 PM EDT
  3. The HillCenterSep 29, 2:58 PM EDT
  4. The Daily WireFar RightSep 29, 2:58 PM EDT
  5. Washington ExaminerRightSep 29, 3:49 PM EDT
  6. The Daily BeastFar LeftSep 29, 4:41 PM EDT
  7. CNBCCenterSep 29, 5:07 PM EDT
  8. Daily MailRightSep 29, 5:09 PM EDT
  9. Business InsiderLeftSep 29, 7:26 PM EDT
  10. The IndependentLeftSep 30, 8:53 AM EDT
  11. CBN NewsFar RightSep 30, 10:31 AM EDT
  12. The GuardianLeftSep 30, 12:11 PM EDT
  13. The Washington TimesRightSep 30, 3:15 PM EDT
  14. BBC NewsCenterOct 1, 7:37 AM EDT

Times are the ones the outlets published in their own feeds, in Eastern time. Opinion is left out.

Read next

Help someone else find the truth beneath the surface

Most people see one side of a story. Share this one, so they can see how every side is telling it and decide for themselves.

Email it

Seen a mistake? Tell us what is wrong with this page